One partner. One process.
Your operational partner for the Russian Market Entry
Systemic Marketing | Commercial Strategy | Full‑Cycle Market Entry Service
Who we are
Business Marketing PRO is an operational partner
for international companies entering Russia:
from strategy to strong business results
for international companies entering Russia:
from strategy to strong business results
Our expertise:
We work with:
- Marketing, Sales & Commercial strategy
- Full‑cycle market entry process
- Integration of all local services: certification, registration, logistics, legal, supervising and management
We work with:
- Companies from Europe, Asia, the Middle East (Turkey, UAE), Central Asia (Kazakhstan) and North America, who need a structured plan and its execution - focused on business results
- Categories: FMCG, Food & Beverages, Beauty, Home care, Pet food, Travel, Kids, Licensed products, OTC Pharma&Supplements
Trusted by Global brands and Asian leaders
SCHWARZKOPF, SYOSS, CILLIT BANG, MARS, BARBIE & HOTWHEELS,
DISNEY, STAR WARS, FROZEN, NUROFEN, OTRIVIN, VOLTAREN
DISNEY, STAR WARS, FROZEN, NUROFEN, OTRIVIN, VOLTAREN
In 2024-2026 we completed two full‑scale entry projects for Asian companies:
⇨ CHINA market leader in one of tea categories (NDA) – full Russia entry strategy
⇨ SOUTH KOREA market leader in pet food (NDA) – localization & go‑to‑market plan
⇨ CHINA market leader in one of tea categories (NDA) – full Russia entry strategy
⇨ SOUTH KOREA market leader in pet food (NDA) – localization & go‑to‑market plan
>> We know Russia. We know the path. We’ve walked it.
What we offer:
a full-scale launch in Russia
or support at any stage where you need it:
a full-scale launch in Russia
or support at any stage where you need it:
- BUSINESS ASSESSMENT & MARKETING STRATEGYmarket opportunity, competition, consumer map, effective pricing and assortment strategy, marketing & communication strategy
- PRODUCT & MATERIALS ADAPTATIONlocalization while preserving your brand & product DNA
- MARKET ENTRY & COMMERCIAL LAUNCHchannel strategy (distributors, e-commerce, retail), marketing and sales execution, P&L management
- LEGAL & COMPLIANCEsupport with trademark registration and certification in Russia
Flexibility to your business individual needs
We are not a mass agency. We work with methodics and technologies which we adapt to meet every client's needs
- Already have a strategy?
- Need only local marketing support?
- Need Sales Strategy&RTM to enter retail?
We work as a toolkit: you take exactly the stages where you need external expertise. The rest stays with your team.
Need a full go‑to‑market strategy&executional support?
Our Stage‑Gate Lite Accelerator = 3 decision gates, each delivering a clear business answer ⇨
Our Methodology for Full‑Cycle Market Entry:
_Stage‑Gate Lite Accelerator_
_Stage‑Gate Lite Accelerator_
We transform your global corporate logic into
a fast, risk-managed entry into the Russian market.
_Three Decision Gates - each delivering a clear business answer.
a fast, risk-managed entry into the Russian market.
_Three Decision Gates - each delivering a clear business answer.
Feasibility & fit
Where is the commercially attractive entry point for your product/brand in Russia
Timing: 4-8 weeks
Result: Go / No‑Go + topline business model
Timing: 4-8 weeks
Result: Go / No‑Go + topline business model
Validation & roadmap
Adaptation of your product & business model to make money in Russia
Timing: 8-12 weeks
Result: Go / No‑Go + detailed launch plan & P&L
Timing: 8-12 weeks
Result: Go / No‑Go + detailed launch plan & P&L
Launch acceleration
We may provide full local executional support
Timing: Execution phase
Result: start of business preparation up to SOS and later
Timing: Execution phase
Result: start of business preparation up to SOS and later
>> You get decisions and execution, not just reports!
- Why distributor failsMany companies dream: «Find a distributor and it will do everything instead of you».In practice, a distributor is focused on it's turnover, not building your brand. They sell what sells, in the channels that they do have. Product adaptation, education, selective distribution — not their job!
Based on international practice: out of 100 brands handed over to distributors in a new country, only 5-10 reach their targets. The rest end up in the graveyard of «failed launches» — not because the product is bad, but because distributors don’t build you business.
We support companies who already tried a distributor and got disappointing results. Or companies who want to do it right from the start. - .Of course you can do it youself._But is it worth it?.Based on international practice: a self‑managed entry into a new market without local expertise is 2.5 times more likely to exceed budget and 3 times more likely to miss first‑year sales targets.
The Russian market is specific but it has high potential! Hundreds of international brands have entered successfully - not because they have huge budgets but because they prepared the entry thoroughly.
.We specialize on Russia:
we build a financial model during the first weeks: market size, costs, margins, break‑even point and ROI. You see the numbers before you commit to launch. Then we prepare a step‑by‑step plan, support implementation and handover. - Your local partner: lower cost, faster start, no missed opportunityWe offer a different model. You get a full team (legal, logistics, sales, marketing) without the cost and risk of building it yourself. We launch your business and help you transition to your own team.
What you save:- Time — months instead of years.
- Money — no fixed overhead, only pay for what you need.
- Opportunity — enter while the market window is open.
Next Steps & Contacts
We propose to make a conference call to align on your priorities, timeline and answer any questions.
Your key contact:
_______________________________________
Business Marketing PRO
Your key contact:
_______________________________________
Business Marketing PRO
Daria Lysenko
Founder and CEO
+7 915 023 64 53 / WhatsApp, Telegram /
✉ daria.lysenko@bmar.pro
Russia, Moscow, Academica Koroleva Str, 13/1, office №2
www.business-marketing-pro.ru/global
+7 915 023 64 53 / WhatsApp, Telegram /
✉ daria.lysenko@bmar.pro
Russia, Moscow, Academica Koroleva Str, 13/1, office №2
www.business-marketing-pro.ru/global
“I personally lead every project - you get one partner, one process, one person in charge.
And my key approach is to make sure that every step serves your business goals.”
_______________________
Daria Lysenko, CEO business Marketing PRO
And my key approach is to make sure that every step serves your business goals.”
_______________________
Daria Lysenko, CEO business Marketing PRO
Next Steps & Contacts
We propose to make a conference call to align on your priorities, timeline and answer any questions.
Your key contact:
_________________________________
Business Marketing PRO
Your key contact:
_________________________________
Business Marketing PRO
Daria Lysenko
Founder and CEO
+7 915 023 64 53 / WhatsApp, Telegram
✉ daria.lysenko@bmar.pro
Russia, Moscow, Academica Koroleva Str, 13/1, office №2
www.business-marketing-pro.ru/global
+7 915 023 64 53 / WhatsApp, Telegram
✉ daria.lysenko@bmar.pro
Russia, Moscow, Academica Koroleva Str, 13/1, office №2
www.business-marketing-pro.ru/global
“I personally lead every project - you get one partner, one process, one person in charge.
And my key approach is to make sure that every step serves your business goals.”
_______________________
Daria Lysenko,
CEO business Marketing PRO
And my key approach is to make sure that every step serves your business goals.”
_______________________
Daria Lysenko,
CEO business Marketing PRO
CEO's Questions: Russian Market Entry Guide
Our team has extensive experience collaborating with international headquarters, ensuring seamless communication and alignment with global strategies.
The team operates using top-corporations style and reporting standards. We are fluent in corporate English and accustomed to aligning with global KPIs, ensuring no gaps between your HQ strategy and Russian market execution.
The team operates using top-corporations style and reporting standards. We are fluent in corporate English and accustomed to aligning with global KPIs, ensuring no gaps between your HQ strategy and Russian market execution.
Confidentiality is ensured by contract, but more importantly - by our highest level of business ethics not typical of many agencies and distributors. We maintain minimal access of people to sensitive information at every stage of work. There are no random people or "shady" remote freelancers on our team.
We do not require exclusive partnerships and we can co-operate with your partners. We may also provide conduct a holistic business audit of existing distribution or partnership, identify gaps in current position or strategy and either integrate seamlessly to boost efficiency or manage the transition to a more effective route-to-market without disrupting current sales.
To enter any new country, you need a local presence with fiduciary responsibility. You may start with your own team, but building your own team takes 6–12 months and significant investment. Managing it remotely from abroad almost always leads to loss of control and budget overruns.
We act as your operational partner on the ground. We take responsibility for market entry stages and execution. When the business is working (or at any other stage) - we help transition operations to your own in-house team without disruption.
We act as your operational partner on the ground. We take responsibility for market entry stages and execution. When the business is working (or at any other stage) - we help transition operations to your own in-house team without disruption.
Finding a distributor is often seen as a solution. In practice, it can become a graveyard for your products. Distributors earn on turnover and discounts, not on building your business. They place products where they already have shelf space—not where it is best for your business. The result: disappointing results and a false conclusion that "the market didn't accept the product."
We work with companies who have already tried the distributor model or with those who want to do it right from the start.
Unlike local agencies that focus on tasks (e.g., only SMM or only legal - and they need as much tasks as possible to get paid more), we provide a full-cycle operational management with a Stage-Gate decision logic. You pay for execution milestones, not just billable hours.
We work with companies who have already tried the distributor model or with those who want to do it right from the start.
Unlike local agencies that focus on tasks (e.g., only SMM or only legal - and they need as much tasks as possible to get paid more), we provide a full-cycle operational management with a Stage-Gate decision logic. You pay for execution milestones, not just billable hours.